In the US a trend is starting to catch on. This trend is mobile fashion. It was all started by a New Yorker called Joey Wolffer in 2010 who bought a greasy meat truck and transformed it into a glam, boheminian den she called Styleliner. The truck is stocked with limited editin accessories such as a $430 crustal encrusted necklace. Styleliner is among a handful of these mobile fashion trucks across the US that are full of vintage style accessories, sexy shoes and denim-to-die for all packed in the glamorized food trucks
These boutiques on wheels can only accomodate a few people at a time so the shopping experience feels more intimate rather than a crowded department store that has rails and rails of fashion where you are often overwhelmed by the variety. Styleliner can only fit about 5 customers in it at a time. The advantage of this boutiques on wheels is that it is a cheaper way for people to break into the fashion industry without breaking the bank. These mobile botiques have bought the social aspect back into the shopping experience
In Oregon it isn’t just fast food trucks that are being transformed. A double decker bus has been converted into a fashion treasure trove. The Fashion Truck features cute and affordable clothes from its Boston-based trailer – a chevron print shift dress sells for $48.
Experts predict that it isn’t just retail that will become mobile. They predict that other industries such as medical and home furnishings hitting the road. An example of this is The Man Cave that offers haircuts, neck massages and shoes shines in an air conditioned trailer
The mobile fashion trucks solve a lot of problems for people that are struggling to set up their own business. They literally can do business from the back of a van.