E.l.f – a student make up heaven

As a rather poor student I can’t really afford really expensive make-up. The solution to this? E.l.f (eyes, lips and face) cosmetics. You can only get these online but they may be cheap but they are products that actually work. Also another good point about this company is that they are cruelty-free which is always nice to hear.

*Straight from the peeps at e.l.f:

“We do NOT test on animals or endorse such practices. Our products do not contain animal derived ingredients. Beeswax has been replaced by synthetic beeswax and lanolin has been replaced by Bis-Diglyceryl Polyacyladinpale-2. We currently support HSUS and are partners with PETA in the Caring Consumer Project. Please see our philosophy page for further explanation on our company.”

The company was originally launched in New York in 2004 by Scott-Vincent Borba with the intent on bringing products at affordable prices to their customers. Why are the prices so low I hear you say? They source the best ingredients at competitive prices and vy using the internet to market their products instead of using the higher-priced advertising media the folks at e.l.f are able to pass these savings onto their customers.

Here are just a few of my favourite e.l.f products:

  • Lip Stain in ‘Fashionista’
  • Brightening Eye Liner
  • Professional Shine Eraser
  • Mineral Foundation
  • Nail Polish in ‘Fuchsia’
  • Shimmering Facial Whip
  • Flawless Eyeshadow in ‘Beautiful browns’
  • Total Face Brush

So if you’re a student and you want inexpensive and good makeup go to the website and take a look!


First came fast food trucks and now comes mobile fashion

In the US a trend is starting to catch on. This trend is mobile fashion. It was all started by a New Yorker called Joey Wolffer in 2010 who bought a greasy meat truck and transformed it into a glam, boheminian den she called Styleliner. The truck is stocked with limited editin accessories such as a $430 crustal encrusted necklace. Styleliner is among a handful of these mobile fashion trucks across the US that are full of vintage style accessories, sexy shoes and denim-to-die for all packed in the glamorized food trucks

These boutiques on wheels can only accomodate a few people at a time so the shopping experience feels more intimate rather than a crowded department store that has rails and rails of fashion where you are often overwhelmed by the variety. Styleliner can only fit about 5 customers in it at a time. The advantage of this boutiques on wheels is that it is a cheaper way for people to break into the fashion industry without breaking the bank. These mobile botiques have bought the social aspect back into the shopping experience

In Oregon it isn’t just fast food trucks that are being transformed. A double decker bus has been converted into a fashion treasure trove. The Fashion Truck features cute and affordable clothes from its Boston-based trailer – a chevron print shift dress sells for $48.

Experts predict that it isn’t just retail that will become mobile. They predict that other industries such as medical and home furnishings hitting the road. An example of this is The Man Cave that offers haircuts, neck massages and shoes shines in an air conditioned trailer

The mobile fashion trucks solve a lot of problems for people that are struggling to set up their own business. They literally can do business from the back of a van.