If you get a fake tan most people assume you look healthy. However, the fake tan look maybe soon becoming less and less popular. Pale is the new tan. I myself am rather pale so i have never seen the appeal of constantly wearing fake tan. I don’t see why tanning is more popular than not tanning and embracing your natural skin colour. Many women would rather look like they have doused themselves in cresote or look like an oompa loompa than have normal coloured skin. The process of having a tan admittedly has been ruined by celebrites.